The best entrepreneurs grow movements by asking themselves, “how may I best serve the most people” vs. “how may I make the quickest money making the least effort.” Their narrative is about a community.
Instead of building a business that serves shareholders only, show how it can help everyone. Focus on the contribution that your business brings to the community or society as a whole. If you can craft a narrative about how everybody can benefit from what you do, everybody will want you to succeed. They will want to participate.
Who is this community? Who do you know? Who do you love? Who do you want to support?