I’ve launched a ton of crappy services in my career. But that changed when I stopped guessing and started using key principles for better service design.
Next week, I will share my experience with you during my monthly free-to-attend course.
Welcome to Intentional Service Offerings: Technics to focus, structure, and launch thoughtful professional services.
It’s on Wednesday, February 22nd, at 9:00 Pacific Time for 90 minutes, it is FREE, and you can grab your seat here.
Why should you attend?
As professional advisors, our service offerings are the lifeblood of our business. They are not just a representation of our work but also a reflection of our perspective and the kind of advisor we strive to be.
Unfortunately, too often, when we start out, we mimic the bad habits of other advisors without much thought or intention. Our service offerings tend to be haphazard, mostly just selling our time. Over time, they can become complex and messy, like outdated laws or tangled software code.
But there is a smarter way. Focusing, structuring, and launching intentional service offerings can elevate our business in terms of revenue, work satisfaction, client engagement, and fulfillment.
Offers that signal a carefully crafted strategic narrative set us apart as experts in our field.
Designing better service offerings is an art form, and like any art form, it has techniques and principles that can be mastered. With this course, I will aim to help you liberate your business from mediocre service offering design and help you create offerings that will make your business thrive.
What you’ll learn
- What is an offer exactly and simply
- Using your strategic narrative to create offers people want to buy
- The types of offers you should consider launching and when
- The mistakes you should avoid
- Thinking beyond hourly billing
- How to create urgency to buy without manipulation
- The Product Story method to quickly align with your potential client and reduce risk
- How to clearly present your service offerings
How to join
You can attend this course live for free on February 22nd OR purchase the recording and course material for $100 after the live session. Handy if you can’t make it.
Looking forward to seeing you next week!