Your business has a strategic narrative. You’ve either made the intentional effort to build it, or you’re discovering what this concept means.
How do you know if it’s working effectively?
The first thing that comes to mind is communications: your messaging, marketing, what you say, write and show inside and outside your organization.
But here is the thing: it’s only the first step—maybe 20% of the picture.
If you only analyze the written and spoken words that you, your team, and your organization are using, you get a self-centered view.
Although measuring your strategic narrative from a communications standpoint is important, it doesn’t say how inspiring, integrated, recognized, and different it is.
For that, you will need to look at the impact of your business as a whole and from an outside perspective.