If you’re trying to mobilize people to participate in a new opportunity, remember this: the goal is not to make things all about you and your solution, product, or service.

The goal is to make everything about them.

If you’re the star of the show, everyone else is a passive audience.

If you’re the creator of a movement, everyone else is an active participant.

The Strategic Narrative Workshop is starting today. This experience is all about the people you’ve been trying to engage in a new way of thinking, working, or living.

Get on board to learn how you can turn your company into a source of inspiration few can resist.

Just because it’s so fun, timeless, and relevant to this idea, here is once again Derek Sivers’ TED Talk ‘How to Start a Movement.