The Strategic Narrative Workshop

Build your strategic narrative the right way, so you and your company can thrive.


October 12 – November 23

Meet with Guillaume every Tuesday at 8:30 am PST, for seven weeks.

Register now

Learn the framework

Structure your strategy

Reinvent your business

It’s time to build your strategic narrative.

A crisis like the COVID-19 pandemic creates struggle but also some whitespace for entrepreneurial leaders to find the opportunities that will create impact. That’s one of the silver linings.

But here is the thing: traditional ways to strategize might get you stuck into the same old thinking and methods that are no longer suited for our new normal of constant change.

If you or someone in your organization is wondering, “What’s our story, now?”, I doubt that you’re just looking for an anecdote starting with “once upon a time…”?

It’s time to get creative about how you make your organization thrive.

Be the visionary that brings back the spark when you face a new challenge.

It’s time for you to build your next narrative.

Will you be that leader?

Limited to only 12 partcipants

Your workshop includes:


A simple, repeatable framework that you can use forever.


Pre-recorded videos with slides and transcription.


A 90-minute meeting once a week for seven weeks.


A library of strategic narrative examples to spark creative ideas.


Live feedback from Guillaume on your workshop assignments.


The replay of each workshop meeting available for 3 months.


Access to the cohort Slack channel.


Digital versions of all tools and templates you will use.


Module 0 – Getting ready

  • About the design of this workshop
  • How to participate
  • Logistics and ground rules

Module 1 – Fundamentals of Strategic Narrative

  • Story Vs. Narrative
  • An integral view: Strategic Narrative Builder System
  • Examples of successful strategic narratives

Module 2 – Your Origin Story

  • The regenerative power of your origin story
  • Identifying the opportunity others don’t see
  • Structuring and writing your origin story

Module 3 – The Opportunity Story

  • Elements of the opportunity story
  • Selling the opportunity to your community
  • When to use the opportunity story

Module 4 – The Perspective Story

  • Challenging common wisdom
  • Business & organizational implications
  • Creative methods to enact your perspective story

Module 5 – The Product Story

  • Why you need to sell your product last
  • The five attributes of the product story
  • Product development trade-offs

Module 6 – Strategic Narrative Activation

  • Wrapping-up the construction phase
  • Activation primer
  • Moving from project to practice


“I am starting a new line of business, and before this workshop, it felt overwhelming. This class was a wonderful way to focus on my company’s core and make sure I have a clear message and strategy for customers and employees alike. Guillaume is passionate about helping you create your strategic narrative, make your company be its best, get more customers, and also become a better place to work. I can’t recommend this class enough!”

Stephanie Gianarelli
Clinic Founder and Director, Acupuncture Northwest.

“Guillaume’s process really helped us take a step back and evaluate our strategic priorities and ideas before jumping in. This may sound simple, but the exercises he took us through were critical to ensuring that everyone was aligned before creating our strategic narrative.”

Chenaya Devine Milbourne
Senior Director, Product Marketing & Development at Glossier, Inc.

“After launching my medical device startup, it was challenging at first to articulate my company’s strategic narrative. Guillaume’s workshops and processes helped me to overcome that. Now with a strong foundation, I am ready to develop partnerships and begin working with investors.”

Robert A. White, EMPA
Chief Executive Officer, Sound Sustainability

“I so appreciated the style and delivery of this class. Guillaume has a wonderful spirit. His warmth and good heart are incredible aids for learning.”

Allison Roger
Creative Director & Brand Builder, Sid Lee

Sample lecture

Want to know what learning from Guillaume looks, sounds, and feels like? Watch this sample lecture from his recent weekly talk series.

Frequent questions & Answers

Who is this workshop for?

CEOs, C-suite Executives, Business Leaders, Board Members, Entrepreneurs, Founders, Co-founders, Business Owners, Innovators, Startup Creators, Strategists, Investors, or anyone designing the strategy for your business, division, program, initiative, or department.

What are the pre-requisites?

You will get the most out of this workshop if you come with the need to take your business to the next level of impact. Besides your curiosity and readiness to learn, you don’t need any pre-existing knowledge about the topic of strategic narrative.

How does it work?

The workshop is structured around six modules that we cover during seven weeks. Each week, we meet for 90 minutes in a Zoom video meeting.

The knowledge you need is recorded in self-serve videos that you can watch at your own pace.

Guillaume doesn’t lecture but facilitates the meetings. He has structured them so that you have a safe but challenging space to share, further explore, and refine what you’ve experimented with the previous week. 

What if I have to skip some of the weekly calls?

You’ll get the most out of this workshop by attending the weekly meetings live. If you have to miss one or two, don’t worry because you will be able to watch the recordings of each meeting provided in the workshop Slack channel afterward.

If you can make 80% or more of the meetings, you’ll get your money’s worth. If you can make fewer than 80% of the meetings, I’m concerned you might not get the value I’d hope for.

How much time does it take?

Over the six weeks, your average time commitment will be 3–4 hours per week. This includes time reviewing the videos, completing exercises, and attending the weekly live session.

Where does it take place?

In this virtual mode, we will use a few digital places:

  • Zoom, for our weekly meetings
  • Google documents, for the work assignments
  • Slack, for the entire communication about the workshop.
How many people will participate?

There will be a maximum of 12 participants in this workshop. There needs to be a minimum of 4 people registered for the cohort to be confirmed. Otherwise, it will be rescheduled to a later date.

To keep conversations balanced between everyone, we don’t allow more than two people from the same organization to attend. If you’re interested in joining as a group of 3 or more people, email us at to enquire about a private workshop.

Do you offer private workshops for an entire team?

Yes. If you wish to register a group from your company, we can arrange to run the workshop privately (and remotely) for you. Email us at to enquire about private workshops.

What if I still have questions?

No problem, we’d love to help. Email us at We typically respond within 24 hours.


Oct 12 – Nov 23

Every Tuesday at 8:30 am PST, for seven weeks

Trusted by leading organizations

Your investment

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