STRATEGIC NARRATIVE INSIGHTS
The Website Trap
“A dramatic reorganization of the home causes correspondingly dramatic changes in lifestyle and perspective. It is life-transforming.” Marie Kondo.
Similarly, reorganizing the stories and practices internal and external to your business causes correspondingly dramatic changes in impact and performance.
Most business leaders think that because they create a beautiful website, their business will be more successful.
This is a trap.
If you don’t have a strong alignment between people and the narrative that your website conveys, the effect of polishing that website is going to be limited.
A strategic narrative is not only great external-facing language. It’s also the tidy coherence between what you say, what you do, and the unique viewpoint that you bring to life throughout your entire value chain.
Otherwise, to use Marie Kondo’s example, it would be like repainting your front door, while your house is full of waste everywhere inside.
Your website’s message is only a promise, an assumption.
Something to keep in mind.