Most musicians write their own songs. Most comedians write their own jokes. Entrepreneurs should write their own strategic narrative.
Do it yourself. Ok, maybe not alone. It’s good to get help, and you must also solicit the input of your team. But get your hands dirty because writing your own strategic narrative creates more meaning for everyone.
You will dig deeper into what the company means to you. And people around you will see that you care. They will, in turn, add their own meaning to the strategic narrative. It’s something you can’t control, but it’s indispensable to rally the forces you need.
Don’t delegate. Write your own strategic narrative music.