STRATEGIC NARRATIVE INSIGHTS 

Success Story: Jason Prothero, ProWorks

When you signed up to this list, I promised to give you concrete ways to take your leadership and your company to the next level.



Here is one you shouldn’t miss. I mean it.



One of my 2021 accomplishments was to launch The Strategic Narrative Workshop, a training + coaching experience designed to help business leaders turn their company into a source of inspiration that aligns teams and customers and accelerates the adoption of their new products.



Until then, I only helped CEOs and executives through private projects. But part of my own strategic narrative is to create more impact for more people.



That’s why The Strategic Narrative Workshop is loaded with valuable content and gives you access to me directly during more than 10 hours of group coaching and a private Slack Channel.



Jason Prothero, President of ProWorks Corporation, was one of the first business leaders to benefit from this workshop.



To motivate you to register, and with his permission, I am sharing what he had to say about his experience:



Overall, how likely are you to recommend Strategic Narrative Workshop to a friend or a colleague?



Answer: 4 (0=Not Likely; 4=Very Likely)



Could you tell me a bit more about why you chose 4?



“I wanted to have more purpose in my company and re-discover what we do and what kind of company we want to be. I wanted to be less about “tech” and more about the purpose of what we do for others.



This workshop is a guided approach that Guillaume leads you through. It is not simply a series of videos or pieces of training but an active process of building your strategic narrative. The process and reasoning are well defined and make sense. There is a structure to the narrative-building process that helps break things down into meaningful chunks and allows you to focus on the key elements at the right time.



The variety of participants and the collaborative nature of the course enabled me to hear perspectives that are outside of my own world.



As a result, I feel like I have something exciting and that I am sharing with my team. I expect it may change a bit as I get others involved, but that is a good thing. I’m excited about seeing where this goes.



This workshop is for any CEO or leader in an organization of any size looking to define or refine their narrative and make it an asset. Based on what I learned, we will reframe our products and services to inspire or create interest both internally and externally.



Your strategic narrative can be your differentiator. Thanks! “



The next cohort of The Strategic Narrative Workshop starts January 25th, 2022. It’s coming up fast.



I am limiting registration to 12 people only.



Don’t wait to galvanize people around you. Register here.



Guillaume



PS: if you have any questions, hit reply, and I’ll get back to you with answers. No question is too small. I’m here to help.

A Christmas Metaphor
The Question That Sums It Up