STRATEGIC NARRATIVE INSIGHTS 

Simple Ikigai Equations

what you can be paid for ∩ what you are good at = your profession



what you love ∩ what you are good at = your passion



what you love ∩ what the world needs = your mission



what the world needs ∩ what you can be paid for = your vocation



what you love ∩ what you are good at ∩ what the world needs ∩ what you can be paid for = your ikigai (reason for being)

Beyond Your Business Plan
One Question To you