“Design projects are never done. But they are always due”, as my teacher Jeff Barlow used to say.
Building a strategic narrative for your company is that type of project.
In fact, it’s not a project, it’s a process.
There is always a reason to spend more time improving.
But the reality is that you need to have a narrative now. There is always an urgency to sell, engage or mobilize.
And it takes time to figure out how.
So, don’t wait.