Ideas are easy. Implementation is hard.
Saying inspiring stuff is easy. Living up to your words is hard.
Busyness is easy. Productivity is hard.
Starting something is easy. Growing it is hard.
Writing a strategic narrative is easy. Acting on it is hard.
But implementation is only as good as the thinking.
You can only live up to your words if you have words in the first place.
Productivity only comes after you realize you were just busy.
You can only grow if you start first.
Acting on a great strategic narrative will only happen if you write it first.
The hard part is hard. The easy part is important and urgent to start to get through the hard part faster.