Don’t Just Tell Stories. Build A Narrative.

by Sep 21, 2021Leadership, Narrative, Strategy

If you want to maximize your impact, know the difference between story and narrative. Unfortunately, most business leaders use both words interchangeably. Yet, the subtle difference between a story and a narrative is massive.

People will pay for a story, but people will die for a narrative.

A narrative is future-focused. It keeps everything possible, remains open, and has a beginning, a middle, but no end. That’s where the power lies: it creates an open door/window that acts as an open invitation for people to join you on an adventure, on a project, on a mission.

So when you only focus on becoming a good storyteller, you compromise the future of your company.

Maybe you’re launching a company, and perhaps you’re starting a new project. Or you’re launching a new product. Perhaps you have an invention that you want people to adopt. The range of situations could be broad, but this applies to all of them: build a strategic narrative as a powerful call to action.

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