I got a request to “translate a strategic narrative into a more impactful version as a presentation, on behalf of the company’s CEO.”
I turned it down; unless I can work with the CEO to guide him and rebuild it from scratch.
Here is why:
- If the architecture of your strategic narrative doesn’t make it impactful to start with, a presentation to describe it is going to be a dud too. Impact comes from the inside, not the facade.
- If it needs to be translated, it means that something isn’t right. That means it probably needs to be redone.
- And anyways, the responsibility to do it is on you. Building a strategic narrative creates a lot of value, and most of it comes from the fact that you do it yourself. When you invest blood, sweat, and tears in building something, you care a lot about it. You respect it more. You commit to it, and you make sure that your team aligns with it. That’s because it carries a piece of your soul.
Does it mean that you should do it on your own? No. Enroll your team to co-create it. Hire someone to guide you through the process, and motivate you along the way. It’s a complex process that leads to the creation of social norms. It’s not a solo exercise.
Join the next session Strategic Underground Session tomorrow morning
It is free, and it will inspire you to build your strategic narrative.
I am inviting you every Thursday at 9:00 am Pacific to attend a free 30-minute talk+conversation about one of the strategic narrative principles in the book I am writing. I call these meetings Strategic Narrative Underground Sessions.
It is an opportunity to connect, learn and provide input on a piece of work that you might end up using for your own benefit. For me, it’s a chance to test new ideas.
At the end of the call, you will get access to the Google document with the manuscript of my book. Each time you join, you get access to a new pattern. You can join for free as many times as you want.