Did You Integrate It?

OK, let’s say you’ve articulated an inspiring strategic narrative. And let’s assume that you have a great new presentation about it. You and your team are excited to use it externally.

Are you done? Well, not exactly.

Here is the thing: writing your narrative is one thing. Living it is another one.

A new strategic narrative is easier to articulate than it is to integrate, just like the talk is always easier than the walk.


Because going by a new narrative requires a new set of behaviors.

A new strategic narrative is not only the product of the communications or the sales team. It is the product of socially accepted norms—an operating model for your whole community to achieve a common opportunity.

80% of it shows in your business decisions. That’s why we call it “strategic”.

From your business decisions to your behaviors, observe if your narrative is consistent, dissonant, or absent.

Does It Inspire People?
Will You Be That Leader?