Jobs’ Story vs. Jobs’ Narrative

Jobs’ story vs. Jobs’ narrative: what’s the difference?

As of today, the price of the story of Steve Jobs’ life is $8.91 on Amazon.

As of today, the value of Steve Jobs’ narrative is so high that it’s priceless. And climbing.

He innovated and transformed entire industries. His presence touched lives, and his narrative is still buzzing.

Here is the thing:

Your story is from the past. Over. People might give their attention or even pay a small fee to hear it once or twice.

Your narrative, on the other hand, has a completely different power. It can impact the future in ways that you can’t even imagine. People will take extraordinary measures to live through it.

Or not.

It depends if you’re going to invest in building it.


For Everyone, Especially Leaders
Perspective Story: Strategic Narrative Underground Session 7