Why Make Your Strategic Narrative Resonate

Here is a metaphor to explain the superpower you will give yourself when you join The Strategic Narrative Workshop that starts on January 25th.

Cymatics is very cool. This is what it looks like.

Cymatics is a phenomenon visualized when you coat a metal surface called a Chladni plate with thin particles like flour or sand, and you make that place resonate.

As sound vibrations go through the foil, you can see what they do to the particles. They show the transformational nature of sound and matter.

We know so much about sound, yet we are still learning its effect on us, and scientists are discovering potential therapeutic applications. It is a powerful visual demonstration of the impact of sound to create order out of chaos.

The patterns and structures generated by cymatics are just stunning.

Just as cymatics agitate particles of sand on the Chladni plate, the strategic narrative of your company makes the whole organization behave at a specific frequency when it resonates in the minds and hearts of people.

Think of the behavior of the particles of sand as the decisions people make when they hear where the company is headed and why.

Your strategic narrative has the power to shape and guide everyone around.

It helps people get unified.

It activates the self-organizing behavior of the group.

That’s because sound guides and shapes us.

And that’s because resonance causes alignment.

What a dream to see customers, teams, investors, recruits, and partners click, crackle, and pop in perfect alignment with the core vibration of your strategy.

That can happen if:

1. You become aware of the power of this supernatural force, and you decide to invest in harnessing it.
2. People can hear and make sense of your strategic narrative because you and I both know how much noise there is out there.
3. You shape your strategy in a way that resonates in people’s hearts and minds.

Interested in creating the right strategy and getting everyone to understand your business, back it, and believe in it?

The next cohort of The Strategic Narrative Workshop starts January 25th, 2022.

You will finally get a chance to make your company strategic narrative resonate and align with everyone.

Don’t wait. Register here.

Guillaume

PS: if you have any questions, hit reply, and I’ll get back to you with answers. No question is too small. I’m here to help.