Beyond Conventional Wisdom

In my latest eBook, you will find a definition of the concept of strategic narrative that goes way beyond anything you may have heard before.

Most business people think that building a strategic narrative means making their sales or company presentation deck better.

Better communication is only one of the benefits and a very limiting and dangerous aspiration if you only stop there.

Although a strategic narrative can be described in a document (like a presentation), it should most importantly live in people's collective hearts, minds, and habits, including you too.

When you build a new strategic narrative, you seek to shift the way we think, making people take extraordinary measures.

If you’ve not done so already, listen to my narration of the eBook in the following video. I use several examples to make the point.


Be Free: Apple’s "Underdogs" Will Show You How
It’s Your Chance, So Take It