Learn invaluable lessons
Why alignment is critical to success.
How to create more impact.
Why traditional business storytelling isn't working.
The difference between story and narrative.
The five powers of a strategic narrative.
Ten principles to mobilize people.
“Just read your book, freakin awesome job man. Love the format too, it’s super effective. Something you said a few times was that a strategic narrative creates a filter for decision-making – when I carry over the marketing/branding stuff in my head and attempt to force it into the impact work, I talk about it in a similar way. When companies write their standard marketing junk like mission statements and purpose statements, they’re so empty… but thoughtful ones built from a decent framework will actually become a filter for decision-making. I absolutely love and agree with your distinction between story and narrative, especially that a story has an audience, and a narrative has participants. That is solid gold, my friend, nicely done.”
Founder & Advisor, Impact Labs Australia