Beyond Your Business Plan

by May 11, 2022Leadership, Narrative, Strategy

What would a sailor do without a chart?

Centuries ago, sailors didn’t have nautical charts. Yet, some of them embarked on very long journeys to the unknown. They had a mental and emotional “map” toward success and a spiritual compass in the form of a narrative that they had built for themselves, their crew, and their sponsors.

These days, we can create a chart of almost anything. We’ve charted the entire globe to travel the seas safely. But in addition to charts, sailors still need their narrative to be successful. That has not changed. They need a narrative to know their destination precisely, how to get to it, and why their crew should trust them to get to it.

Like the sailor uses a chart, you may use a business plan if you’re in business.

But to guide you towards success through the unknown, you will also need a narrative.

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