79% of business leaders believe that an organization’s purpose is central to business success, yet 68% shared that purpose is not used as a guidepost in leadership decision making processes within their organization. This is one of the findings of a 2016 study by Price Waterhouse Coopers.
Too many companies come up with a fake purpose that they fabricate to look good. This explains why nobody cares about it and why they’re not performing the way they should.
The usual understanding of organizational or business purpose is broken. It typically leads to hollow, trite purpose statements.
This doesn’t affect just large organizations. Even as mid-size organizations, startups, non-profits and independent consultants, if we let this broken understanding trickle down to our approach to individual and business purpose, our results will be just as bad.
Join me for my next talk
Finding Purpose: 5 key principles to make purpose the engine of your success.
Thursday, February 4th, at 9 am Pacific (CET – 9, or 6 pm for my French readers).
This event is hosted by the Indie Expert Community convened by Philip Morgan.
The talk is free and live-streamed and you can add it to your calendar here: https://indieexperts.io/event/ie-talks-guillaume-wiatr-on-finding-purpose/
See you then!