What’s in a Name

by Story, Strategy

Everyone is talking about storytelling in business. And there’s a good reason for this.

We all know that a good story will make us more engaging, creating more emotional and meaningful communication. But that’s not all.

What almost no one understands about storytelling is how it can be used to structure your vision into a powerful perspective that tells why your project, your product or even your entire company is different.

We call this concept the metahelm (meta: higher / helm: steering).

Metahelm is not about telling better anecdotes. It is the bigger strategic story that reframes the problem you want to solve and elevates your solution as the ideal answer.

 

 

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