Are you thinking of shooting a video to tell your story?
Perhaps you’re about to add some stock images to your next presentation or your new website?
Don’t do this.
The tragedy with this hilarious video is how little it exaggerates. Too many organizations come up with similar meaningless fluff, cliches and platitudes. Avoiding this is not a question of money. Even big-budget brands do it.
The good news is that there is whitespace for you to stand out. It just means that you need to zig a bit more when everybody zags.