STRATEGIC NARRATIVE INSIGHTS 

Tragically Funny

Are you thinking of shooting a video to tell your story?



Perhaps you're about to add some stock images to your next presentation or your new website?



Don’t do this.



https://youtu.be/2YBtspm8j8M



The tragedy with this hilarious video is how little it exaggerates. Too many organizations come up with similar meaningless fluff, cliches and platitudes. Avoiding this is not a question of money. Even big-budget brands do it.



The good news is that there is whitespace for you to stand out. It just means that you need to zig a bit more when everybody zags.



Happy Friday!

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