Helping Your Entrepreneur Friend

This week, a bunch of new people joined this list. So, as a welcome activity, here is a thought experiment for you… And if you’ve been reading my emails for a while, this might probably be a fun challenge for you too.

Imagine that a friend entrepreneur came to you for help and asked you this: “Can you help me tell my company story?”

What would you tell your friend the story should include?

(If you don’t mind me publishing your answer, hit reply and let me know your thoughts.)

Welcome (again)!