STRATEGIC NARRATIVE INSIGHTS 

Drunk Presenting

"Most people use Powerpoint like a drunk uses a lamp post - for support rather than illumination" - David Ogilvy



We see it all the time, and yet we let it happen. Especially if it’s the boss doing it.



But who has time for a reading of the presenter’s teleprompter?



Please spare us the exercise.



Here is a simple rule if you must do a presentation:





  • The more control you have over the delivery of your narrative, the less text you need on your slides.
  • The less control you have over the delivery of your narrative, the more text you need on your slides.


Presenting like a drunk kills (time, conversations, creativity, money, ideas, collaboration, companies, rocket ships, trees, and your career).



Just don’t do it.

Bullshitters Anonymous
A Pattern For Better Purpose Statements