Creating Participants

by May 26, 2021Leadership, Narrative, Strategy

Why are some organizations so attractive?

They don’t treat people as an audience.

They make them participants.

How do you do that?

Instead of telling a story about your product only, which is focused on serving shareholders only, tell a story about how you can help everyone.

You could build a strategic narrative that focuses on the contribution that your business brings to society.

If you can craft a narrative about how everybody can benefit from what you do, then everybody will want you to succeed.

They will want to participate.


This idea is still a work in progress. But I know that there is something there.

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