STRATEGIC NARRATIVE INSIGHTS
How To Be Heard
I used to think that big words would make me sound smart.
I used to think that a long phrase was a trait of a wise man.
At least it felt like that’s what schools, firms, peers and work deemed to be right.
Then I learned that it’s not true.
And that made sense.
I saw that those who lead with class kept it short.
Once, a friend told me that to be a good guide, be brief and be gone.
Less is more.
A fast read gets read.
A short call gets heard.
If you can say it with less, you’ll cut through the noise.
As Richard Lederer said, “ A lot of small words, more than you might think, can meet your needs with a strength, grace, and charm that large words do not have.”
This week you’ll get gobs of news, tips, clues and facts.
This week, you’ll send packs of notes, drafts and lines.
Take a break.
Use small words, like those in this post.
They’re all made of one sound.
It’s a breeze.
It keeps it fresh.
It makes the point.
It will make you heard.