STRATEGIC NARRATIVE INSIGHTS
Musical Interlude #2 - Lous and The Yakuza
Lous and the Yakuza, is a Congolese-Belgian singer, rapper, songwriter, model, and artist. Lous is an anagram of “soul,”. Yakuza means loser or a person outside of the norm. It’s also the name of Japan’s infamous crime organization.
"Soul" and "anomaly" are two themes that I’ve covered in one of my recent emails.
She describes her music as a constant search for truth. In this video, she definitely performs with it.
A bit of truth never hurts. It might even be what makes you and your team more impactful.
So, look for the truth in the work you do and why you do it. Artists seem to have a knack for that.
I hope this inspires you and that you simply enjoy this moment.