STRATEGIC NARRATIVE INSIGHTS
Does Grandma Get It?
My Mom emailed me to let me know that she listened to my conversation with Mike Rohde in the last episode of his podcast.
Good news, she said she finally started to understand what I do for a living. That was sweet of her to listen and let me know.
Her note reminded me of a good pitch exercise that could help you clarify your strategic narrative. It’s called the Proud Grandparent Pitch, and it goes like this:
What would your technologically illiterate grandma say if she was bragging about your company? Keep in mind; her book club friends probably don’t care about the tech stuff.
This will help you find meaning, keep it simple and relatable.