STRATEGIC NARRATIVE INSIGHTS
"Most people use Powerpoint like a drunk uses a lamp post - for support rather than illumination" - David Ogilvy
We see it all the time, and yet we let it happen. Especially if it’s the boss doing it.
But who has time for a reading of the presenter’s teleprompter?
Please spare us the exercise.
Here is a simple rule if you must do a presentation:
- The more control you have over the delivery of your narrative, the less text you need on your slides.
- The less control you have over the delivery of your narrative, the more text you need on your slides.
Presenting like a drunk kills (time, conversations, creativity, money, ideas, collaboration, companies, rocket ships, trees, and your career).
Just don’t do it.