How To Make People Care

This is a fundamental question.

The answer: we care about what’s at stake. As humans, we need to know two things to decide if we will join you.

First: what we would lose if we didn’t join.

Without a clear understanding of what we might miss, we may never fully feel any urgency to act.

Second: what we would gain if we joined.

Whether it’s about life, family, money, work, society, or the planet, we need to know what the opportunity looks like.

Therefore, here is a basic structure that will help you explore and frame your opportunity story.

“Together, we will ………………. in order to ………………. , because if we don’t ……………….”.

Together: should imply who are the participants in your strategic narrative.

In order to: this is the shared desire, along with what success looks like

Because if we don’t: indicates what failure looks like.

Don’t use this structure only as a template. Instead, go beyond and start a process of exploration.

Also, keep this in mind: the opportunity story is not a focus on how your business will grow.

The opportunity story is first about making somebody’s life better.

That’s what makes people care.

Again, Will You Be Ready?
The Real Thought Leaders