Oblique Goal

Sometimes, your goal is best achieved indirectly.

For instance, the most profitable companies are not always the most profit-oriented.

This reminds me of Walt Disney saying, "We don't make movies to make more money. We make money to make more movies."

In other words, to grow your business, seek to grow your impact.

Food for thought:

  • What would happen if growth was a side-effect of the impact you create for people, not a goal in and of itself?
  • What would it take for you to get there?
Your Words
Optimizing vs. Transforming