STRATEGIC NARRATIVE INSIGHTS
Like any art form, Entrepreneurship is about creating what you think is beautiful.
So, you have to learn to be confident and sure about what you like creating. You have to figure out what you like making in your own heart, not what you think others will like.
If it matters to you first, chances are that it matters to somebody else. And if that’s the case, then you have a market for what you make.
That’s something easy to forget. That’s something I easily forgot in the past.
But now, I believe the most beautiful companies are those built with a narrative that inspires every stakeholder. I see them as a source of inspiration that few can resist.