Strategic Narrative: New Course - Free To Attend

I am thrilled to invite you to my September online course! This experience is about my overall approach to building a differentiated and inspiring transformative company.

If you've been wondering: What is a strategic narrative exactly? Why should I build one? How do I do it? Where should I start? Who should do it?

Please join, Strategic Narrative Essentials For Entrepreneurs: how to mobilize the right talent, customers, and investors with your leadership.

It is Thursday, September 15th, at 9:00 Pacific Time, for 90 minutes, and it is free to attend.

Click here to sign up!

Can't make it? Don't worry; you will be able to purchase the course videos and resource guide for $100 after the live session.

Hit reply If you have any questions.

Or take a look at the course description below.

Strategic Narrative Essentials For Entrepreneurs: how to mobilize the right talent, customers, and investors with your leadership.

As an entrepreneur, you may have heard that you will succeed if you create a great business story that you tell as many people as possible.

As promising as this sounds, this shortcut will lead you to a dead end.

In reality, your company has not one story but many stories. So the critical question is how to organize them.

Second, you only need a relatively small number of faithful fans to form a movement that will give you a positive and growing momentum.

You can do this if you use your leadership skills to help the right people understand your business, support it and align with your mission. No need to make up an epic story. Just the truth and nothing but meaningful truth.

How do you do it?

By building a strategic narrative: the system of authentic stories and actions you intentionally build to invite people to join you on your journey.

In this course, you will learn a structured leadership framework and discover simple practices. They will help you accomplish the transformation you want to create, whether it's with your customers, your environment, or your industry as a whole.

What you will do during this experience:


Discover the Strategic Narrative Canvas, a key tool to align people and accelerate innovation.


Analyze what other entrepreneurial leaders did to build companies that mobilize people.


Revisit your company direction and see how you can transform it through meaningful leadership.

What you will learn:

  • The definition of a strategic narrative
  • The role of narratives in shaping decisions
  • Understand the connections and interplay between all your business stories
  • The four dimensions of the Strategic Narrative Canvas
  • How other transformative companies have built successful narratives
  • The tools and practices to build an inspiring company
  • Where to start with your strategic narrative
  • How to get into the right mindset

I look forward to seeing you!

Leadership Is Always A Choice
You: The Last Marketing Strategy