STRATEGIC NARRATIVE INSIGHTS 

And Now Here Is A Secret

To succeed, get a coach.



But if you are a professional athlete, that’s not so much a secret. You’ll probably laugh at me because, for you, it’s not a secret at all. It’s the norm. In sports, all professionals hire a coach.



However, if you are a CEO, a founder, or a business owner, chances are you’ll consider this a novel and scary idea. Depending on the source, there are 40% to 60% chances you’ve never worked with a coach before.



In business, I keep hearing the narrative that you only get a coach when you struggle or when you’re successful enough to be able to pay for one.



Wrong. This narrative leads to making costly mistakes. It needs to change because the concept of the self-reliant CEO is a myth. For example, suppose you’re solving complex problems in a competitive environment and making decisions about the career and life of other people. In that case, it is irresponsible to think that you can always perfectly do it alone.



Writers have an editor that pushes their thinking, even when they are best-selling authors.



Teachers get frequent help from educational coaches to improve their skills because it positively impacts kids learning process.



Actors and singers have someone who coaches them through their career, even if they’re one of the best in the world. I should say especially if they are one of the best in the world.



In some sports, coaches are just as famous as their players for helping the team succeed.



If these professionals have coaches, should you?



I’d love to hear your thoughts and experience on this. So hit reply and let me know.

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