To keep exploring the topic of “transformative agenda”, I thought it might help you to see a list of companies organized per my three types of transformative agendas in What Are You Transforming, Exactly?.
So, I started building that list, and it’s below in this article.
Here is the simple research method I used:
- I picked companies I know well enough. Some are MetaHelm clients, and some are not.
- I kept a balance of well-known and not-so-well-known companies, so you could recognize their goal and learn about new ones.
- I didn’t use any other criteria except “This company’s purpose is to transform something besides itself”.
- I spread the examples across my three types of transformative agendas, but many of them have more than one agenda. They are not mutually exclusive. I picked the most apparent transformational goal for each.
I have a favor to ask:
As you read this list, if other examples of transformative companies come to mind, PLEASE email me YOUR samples. It could be your company I will add them to this list if they’re a fit, and I will share the whole list with you.
For each company, I included the core message. What do I mean by core message? It’s a very brief high-level summary of what the company is about. It comes from the inside, is authentic, and is not limited to marketing but rather holistic.
I scanned the web to determine why each company exists to pull each core message. It was often obvious, but not always. Sometimes, I had to work hard to write my interpretation.
Here is the list.
Industry transformation
- Slack – “The workplace needs better workflows between all your teams, tools, customers, and partners. Slack is where work happens.”
- Mod Pizza – “Pizza can be a platform for addressing societal challenges.”
- Mamava – “Breastfeeding should be normal and easy everywhere.”
- Mimbly – “We need to change the way we do laundry.”
- Circa 500 – “It shouldn’t be hard to put your money into sustainable businesses, and it shouldn’t cost the earth either.”
Personal transformation
- Blue Moon Burger – “We help people feel good about making bad choices.”
- Win without pitching – “You can deliver better work and be more profitable without giving your ideas for free.”
- NuOz – “We free you up from the established IT corporate network. It’s your Building Systems, Your Rules, Your Control.”
- Rick Torseth – “Choosing to lead shouldn’t hurt your career and shouldn’t hurt who you are.”
- Rewalk – “When we restore your mobility, we restore your life.”
Environmental transformation
- Tony’s Chocolonely: “Let’s make chocolate 100% slave free.”
- Oatly – “Cutting dairy and meat products from our diets is the single biggest lifestyle change we can make to reduce our environmental impact.”
- Arcimoto – “The future is electric. The future is small. The future is shared. The future is autonomous.”
- Dendra – “We can restore our land, and we can do it at scale.”
- Cascade Built – “With passive houses, homeowners can choose to be part of the solution to climate change, not contributors to the problem.”
I hope this continues to shed some light. Let me know.