The Strategic Narrative Workshop

“The Strategic Narrative workshop is the perfect format to get started on your strategic narrative journey.

Before I joined this workshop, we needed guidance. As a startup, it is mission-critical to align our team on its vision, mission & values, and equally important to craft the right storytelling from the get-go. We wanted to create an emotional connection with each and every stakeholder.

During the workshop, the case study about Mod Pizza was my aha moment. Being able to create a narrative capable of moving the masses to eat their pizzas despite having no key differentiators on the product is a great achievement. It means that anyone can do the same.

Every business has a story to tell but Guillaume and the MetaHelm framework will help you articulate a story that people will die for! This is a competitive advantage that you can easily leverage.

The result: team implication. By doing that exercise, we have managed to get to team alignment and increase our sense of ownership.

Also, the MetaHelm Strategic Narrative framework will be applied to any content that we will create moving forward.

Thanks for the journey!”

Arnaud Boulay
Co-founder & VP of Sales & Marketing, Enduralink

“I am starting a new line of business, and before this workshop, it felt overwhelming.

This workshop was a wonderful way to focus on my company’s core and make sure I have a clear message and strategy for customers and employees alike.

Guillaume is passionate about helping you create your strategic narrative, make your company be its best, get more customers, and also become a better place to work.

I can’t recommend this workshop enough!”

Stephanie Gianarelli
Clinic Founder and Director, Acupuncture Northwest.

“I wanted to have more purpose in my company and re-discover what we do and what kind of company we want to be. I wanted to be less about “tech” and more about the purpose of what we do for others.

This workshop is a guided approach that Guillaume leads you through. It is not simply a series of videos or pieces of training but an active process of building your strategic narrative. The process and reasoning are well defined and make sense. There is a structure to the narrative-building process that helps break things down into meaningful chunks and allows you to focus on the key elements at the right time.

The variety of participants and the collaborative nature of the course enabled me to hear perspectives that are outside of my own world.

As a result, I feel like I have something exciting and that I am sharing with my team. I expect it may change a bit as I get others involved, but that is a good thing. I’m excited about seeing where this goes.

This workshop is for any CEO or leader in an organization of any size looking to define or refine their story and make it an asset. Based on what I learned, we will reframe our products and services to inspire or create interest both internally and externally.

Your strategic narrative can be your differentiator. Thanks! “

Jason Prothero
President, ProWorks Corporation

“This was a powerful workshop. It’s the perfect blend of new perspectives and the opportunity to put them into practice. I greatly appreciated being part of a cohort and Guillaume’s attentiveness to our work. I was able to bring together two critical pillars of my brand message that seemed slippery for me to bring together. I finally got it together in my mind and articulated it thanks to the time spent on it in this workshop.

Before joining this workshop, I didn’t know how to turn my message into a movement and inspire others with explicit action to join. I realized that my podcast is the vehicle for my message to become my product.

This is an actual workshop where you will get real work done and make real progress. There is extreme power in working on your strategic narrative to articulate your vision and invite others to something much better, no matter where you are in your business.

Thanks to this experience, I dared to drop my coaching offers which I just had because it’s “industry practice”, and they were a “good idea”. I know that’s not where I’m driving my strategic narrative from. I’m now free to focus on the “Reframe to Create” podcast as the vehicle for sparking the work/create movement I’m looking to spark! I’ve also blended the two ideas of “work is not the center” and “Your work is not your job or career. It’s what you create”. I now know how they go together, and it has made messaging and a cohesive message much more manageable.

Based on what I learned, I will now focus more and be more attentive to inviting others to join in and participate.

The distinction between story and narrative that I learned from Guillaume has forever changed how I understand and use the concepts in my work.

This is perfect for small business owners. It’s also perfect for corporations, either used at the senior leadership level to set a narrative for the organization or individual teams. It’s also great for NGO’s that are mission-minded and want to tighten their message to invite people to action and their movement. It’s perfect for movement builders of all kinds.

Finally, the model is extremely insightful and actionable as is your definition of “story vs. narrative”. These two products will stick with me as what I associate with your brand.

Thank you!”

Joy Spencer
Founder, Reframe to Create

“The Strategic Narrative Workshop touches on all aspects of your company’s strategy, not only the communication side as it may sound.

The practice of building a Strategic Narrative was new to me, but it is now required for a government-wide project that I lead. Through the workshop, I grasped the MetaHelm model, and I think I can now implement it on a bigger scale for that project.

The course was full of different “aha” moments; for me, the biggest one was the concept that Guillaume presents on page 58 of his book.

This experience taught me that new businesses could start with a narrative before even having a ready-made product. I now have the content of my strategy and communication plan for a new company I am launching.

This is a very valuable course, perfect for CEOs, entrepreneurs, strategists, top leaders, Marketing professionals, and anyone who would like to create a 360 view of their business.”

Ahmad Al Mahri
General Secretariat Of The Executive Council – Government of Dubai

“Guillaume’s process really helped us take a step back and evaluate our strategic priorities and ideas before jumping in.

This may sound simple, but the exercises he took us through were critical to ensuring that everyone was aligned before creating our strategic narrative.”

Chenaya Devine Milbourne
Senior Director, Product Marketing & Development at Glossier, Inc.

“After launching my medical device startup, it was challenging at first to articulate my company’s strategic narrative. Guillaume’s workshops and processes helped me to overcome that. Now with a strong foundation, I am ready to develop partnerships and begin working with investors.”

Robert A. White, EMPA
CEO, Sound Sustainability