Insights

Short articles that inform, encourage and provoke.

 

 

 

 

 

Change, In One Sentence

How are we going to make people care more? This is a fundamental question. People care and therefore people change because they react to what’s at stake to them. Whether it’s about a change in your life, a change that your clients should operate, a strategy change in your organization, or a transformation that must happen in our country, the...

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Repetition

Aligning a whole team on the ultimate direction of your business takes time and repetition. How many occasions to present, discuss and illustrate your perspective will you need until people believe in it? Go ahead, what’s your estimate? Now that you have that number, double or triple it. You’re probably way closer to reality. Repetition is more...

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What’s in a Name

Everyone is talking about storytelling in business. And there’s a good reason for this. We all know that a good story will make us more engaging, creating more emotional and meaningful communication. But that’s not all. What almost no one understands about storytelling is how it can be used to structure your vision into a powerful perspective...

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Who Cares

The hardest thing about strategy is to implement it. Anybody can have a great plan, but that plan is only as great as the ability of the people around to understand it, believe in it, and make it happen. It comes down to culture. For that reason, Peter Drucker’s quote “Culture eats strategy for breakfast” is...

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Inner Beauty

I’ve reviewed and transformed hundreds of sales and strategy presentation decks in my career. The number one question that I get when clients ask me to take a look at there slides is “Help me make it look good. I want to be proud of it.” Beauty comes from the inside. So, I look at the content, and I always go first for the story. The storyline is...

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There is the antidote

The mind is a story-making story-storing machine. As a result, stories live in minds far longer and far more vividly than facts and numbers. Stories help us make sense of who we are, what we stand for, what we fight against, and what we can do for others. When your business strategy takes the shape of a story: Suddenly, it's east to explain it...

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When Things Get Complex

The future belongs to a new kind of leader, those able to co-create stories with people. We are in a global idea economy. Technology was already transforming every industry, making any idea possible, and redefining the word success. Now, it has just redefined the word survival. Before, success was the way you think. Now, success depends on your...

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Understood

Is your business customer-centric? Of course, it is. As business people, we all know that being customer-centric is important. It’s the condition for staying relevant. In truth: we struggle with it. It’s not because of neglect or because we don’t care. It’s more of a blind spot. We are under pressure. We don’t have the right tools. We don’t have...

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It took 3 minutes to change my life.

In 2001, TOTAL, the biggest energy company in France, had invested $150M+ in building an innovative electronic procurement system that would save ten times that amount, by consolidating thousands of suppliers and millions of SKUs (Single Keeping Units) into a single, digital catalog. If successful, TOTAL would streamline their entire purchasing...

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How to TED Talk your next pitch: the engineering beneath the magician’s hat

How to TED Talk your next pitch: the engineering beneath the magician’s hat

A while ago, a former colleague of mine named Jess got a new gig as a consultant to help the CTO of an 8-billion-dollar company build his 5-year IT strategic plan. Shortly after, she emailed me to see if we could meet and chat. The title of her note said, “Can you please share some magic?” She remembered from our time together at the same...

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When your Team Builds the Pitch Together: Alignment and the Power of Collaboration

When your Team Builds the Pitch Together: Alignment and the Power of Collaboration

The true power of building a company pitch comes if you dare to scratch the surface, to challenge the underlying strategic narrative and immerse your entire leadership team in the process of redesigning it collaboratively. In my previous article, Pitching using metaphor, I talk about how a team developed a common and compelling way to talk about...

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