by Guillaume | May 3, 2023 | Uncategorized
Bonjour, In case you missed them, here are my 5 best insights pieces from last month. 1 – “Mmm, upcoming course, I have” Full is my upcoming course, but fun is the video announcement. The Force In Your Origin Story: Building A Purpose-driven Business From Roots...
by Guillaume | Mar 25, 2023 | Uncategorized
Rebecca Solnit’s essay on “Preaching To The Choir”, illuminated the value of engaging with those who already share our beliefs. In business, the primary assumption behind the idea of preaching to the choir suggests that we often mistakenly assume...
by Guillaume | Oct 23, 2022 | Uncategorized
Who needs help? In recent weeks, several people in my network and on this email list told me they’re seeking help to better define who they are as a leader and craft a vision for a personal or entrepreneurial project. I typically work at the company level vs....
by Guillaume | Oct 3, 2022 | Uncategorized
Did you miss Part 1 of Strategic Narrative Essentials? Here is your chance to catch up and learn about a new way to build a differentiated and inspiring transformative company. You have something awesome to offer. Great! But is it obvious to people? If you’ve been...
by Guillaume | Jun 20, 2022 | Strategic Narrative Activation, Uncategorized
A few weeks ago, I explained to one of my CEO clients that she should work backward and think of her product as the manifestation of her company narrative. She was working on a presentation for an early-stage conversation with a potentially large client, and she was...
by Guillaume | May 24, 2022 | Uncategorized
This month I’m starting to work with two new organizations that decided to build a new strategic narrative. The first thing I don’t do is to produce new communication. No. Instead, I help the entrepreneurs and leaders. I work with something more critical...
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