The First Thing Great Leaders Do

This month I’m starting to work with two new organizations that decided to build a new strategic narrative. The first thing I don’t do is to produce new communication. No. Instead, I help the entrepreneurs and leaders. I work with something more critical...

How To Frame The Opportunity

Building a strong strategic narrative requires framing an opportunity that will benefit all stakeholders, not just your company. Don’t miss this step if you are currently building a new strategic narrative. Using a strategic narrative to launch a project or grow your...

Context

Imagine you are sitting on a bench in a park. If I come to you and ask you to stand up, I bet you’re very likely to ignore my request. At best, you might ask me why. Imagine you are sitting as a student in a classroom. I am standing in front of you after the Director...

Not Just Marketing

Here is a costly mistake I want to help you avoid. Thinking of your “strategic narrative” as marketing only is a trap and a dangerous one. This misconception will lead you to view your company essentially as a facade. When hearing the two words “strategic narrative,...