by Guillaume | Oct 3, 2022 | Uncategorized
Did you miss Part 1 of Strategic Narrative Essentials? Here is your chance to catch up and learn about a new way to build a differentiated and inspiring transformative company. You have something awesome to offer. Great! But is it obvious to people? If you’ve been...
by Guillaume | Jun 20, 2022 | Strategic Narrative Activation, Uncategorized
A few weeks ago, I explained to one of my CEO clients that she should work backward and think of her product as the manifestation of her company narrative. She was working on a presentation for an early-stage conversation with a potentially large client, and she was...
by Guillaume | May 24, 2022 | Uncategorized
This month I’m starting to work with two new organizations that decided to build a new strategic narrative. The first thing I don’t do is to produce new communication. No. Instead, I help the entrepreneurs and leaders. I work with something more critical...
by Guillaume | Feb 10, 2022 | Uncategorized
Building a strong strategic narrative requires framing an opportunity that will benefit all stakeholders, not just your company. Don’t miss this step if you are currently building a new strategic narrative. Using a strategic narrative to launch a project or grow your...
by Guillaume | Feb 6, 2022 | Uncategorized
Imagine you are sitting on a bench in a park. If I come to you and ask you to stand up, I bet you’re very likely to ignore my request. At best, you might ask me why. Imagine you are sitting as a student in a classroom. I am standing in front of you after the Director...
by Guillaume | Jan 5, 2022 | Uncategorized
Here is a costly mistake I want to help you avoid. Thinking of your “strategic narrative” as marketing only is a trap and a dangerous one. This misconception will lead you to view your company essentially as a facade. When hearing the two words “strategic narrative,...
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