by Guillaume | Feb 15, 2022 | Narrative, Origin Story, Team Alignment
I was very fortunate to be on the Founders & Mentors podcast, hosted by Jared Orr. During our conversation, Jared and I discuss how narratives influence everything. Listen to the episode on Apple Podcast. Listen to the episode on Spotify. A narrative is a frame....
by Guillaume | Dec 9, 2021 | Leadership, Purpose, Team Alignment
I know; I sent an unusually long email yesterday about a topic that I was trying to explain briefly. But, good news, literally minutes after I sent that email, as I was speaking on John Golden’s podcast, Sales Pop!, almost the same topic showed up in our conversation....
by Guillaume | Dec 7, 2021 | Leadership, Narrative, Team Alignment
Yuval Noah Harari explains one of the most potent ideas behind the concept of a company’s strategic narrative in a book called Sapiens: A Brief History of Humankind. Any large-scale human cooperation—whether a modern state, a medieval church, an ancient city, or an...
by Guillaume | Dec 1, 2021 | Team Alignment
It’s December. If you’re celebrating the Holidays, one of the nicest gifts you can give to people in your team is not yet another gadget with your company logo on it. Instead, give them some alignment. When people work together towards a common purpose, they’ll enjoy:...
by Guillaume | Nov 30, 2021 | Team Alignment
I am not a rower, but I used to love watching rowing teams glide on the river in my hometown. The harmony in which they seem to work is always beautiful. Rowing teams are also a beautiful illustration of the power of alignment. They show us how you can always increase...
by Guillaume | Sep 13, 2021 | Approach, Narrative, Team Alignment
Lately, I’ve been writing a lot about a strategic narrative as a product–a system of stories that you build intentionally to mobilize people to participate in a new opportunity. I may have accidentally reinforced the idea that once you’ve built this system, that’s it....
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