Build it, Activate It.

Lately, I’ve been writing a lot about a strategic narrative as a product–a system of stories that you build intentionally to mobilize people to participate in a new opportunity. I may have accidentally reinforced the idea that once you’ve built this system, that’s it....

A Three-Question Self-Diagnostic

How strong is your company narrative? You might think this is a question for Marketing to figure out. I would argue that this is a question for everyone, because if your organization doesn’t have a strong narrative, you are probably not cutting through the noise and...

A 3-minute Masterclass on Leadership Alignment

It is 1980 and the band Queen is about to release one of the greatest hits of all time, the song Another One Bites the Dust. Written by bass guitarist John Deacon, the song was inspired by “Good Times” by the disco group Chic. At the time, Disco is the new...