by Guillaume | Sep 8, 2021 | Leadership, Narrative, Success Story
(Note: the next Strategic Narrative Workshop is starting September 14th. Only a few days left. If you’re ready to turn your company into a source of inspiration that few can resist, so people buy more from you and work with you, hit reply and let me know. Don’t miss...
by Guillaume | Jul 8, 2021 | Narrative, Strategy, Success Story
Building a strategic narrative is not exclusively for organizations. If you’re a company of one, you should build one too. The same goes for solopreneurs or independent practitioners. If you are one, you have an opportunity to boost your impact with a thoughtful...
by Guillaume | Mar 24, 2021 | Narrative, Purpose, Success Story, Team Alignment
The core of a strong company narrative is “why” the company exists, aka its purpose. For most business leaders, the default way to articulate the company’s purpose is through a statement. Ideally, one of the applications of having a statement is to help you make...
by Guillaume | Mar 5, 2021 | Success Story, Uncategorized
Earlier this week, I wrote about how I helped Robert White. He is the CEO of Sound Sustainability, a Seattle startup on a mission to improve hearing health for everyone by educating, engaging, and increasing access. Robert transformed his investor pitch with my...
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