Season 1: The End

Have you attended one of my Thursday Strategic Narrative Underground Sessions yet? If not, this morning/today is your last chance. If you’d like to join, register here. It’s free, fun and a little French. Since last April, I’ve shared with you my principles and tips...

Guess Who?

The greatest commercial value is to create value for someone.   I have a game to help my clients become more aware of their competitive landscape. I call it Guess Who? because the original Guess Who game somewhat inspired me to come up with it. My game goes like this:...

How It All Started: Why It Matters

Traffic is a pain in Seattle. Yesterday reminded me of it. I am lucky enough not to have to drive much anywhere for work. But that’s not the case for my wife. She is a teacher in a school district 15 miles (24 km) from our house. She commutes every day with our two...