A Story To Back A New Narrative

If you’re looking for examples of powerful strategic narratives, here is one that is rapidly emerging for the art market: direct trading of digital art with NFTs. When you see the Mona Lisa in Paris and take photos of it, you don’t own it. The same goes for digital...

Tragically Funny

Are you thinking of shooting a video to tell your story? Perhaps you’re about to add some stock images to your next presentation or your new website? Don’t do this. The tragedy with this hilarious video is how little it exaggerates. Too many organizations come...
Story vs. Narrative? And Why it Matters

Story vs. Narrative? And Why it Matters

For most of us, story and narrative are the same, interchangeable. Pay attention to your next conversation and let me know if you notice that too. In a way, it is correct. Collinsdictionary.com says the following: Story: a story is a description of imaginary people...

The Shapes of Stories

This week, I will be teaching an online training workshop I named “The Bigger Story: Strategic Storytelling to Drive Profit and Engagement”. Anyone in a position where the art of strategy, storytelling and persuasion is essential could benefit from this class....

Leading Is Not Selling Anymore

Look around. We live in a post-advertising age, where nobody wants to be “sold” anymore. Nobody wants to be interrupted to hear the pitch. Instead, we will stop, lean forward and listen if we are inspired by a story that conveys truth, ideally relevant to us. That’s...