A Christmas Metaphor

Your strategic narrative is like a Christmas tree. If you celebrate Christmas, there are probably dozens of ornaments attached to your tree. Each one tells a different story. For instance, the Nutcracker tells the story of Clara’s dream. The ball with the sunset is a...

Engage Vs Mobilize

Stories engage. Narratives mobilize. Loads of workshops will teach you how to engage people. But only one will teach you how to mobilize people. This one: The Strategic Narrative Workshop.  Starts on October 12th.  Register now.   Engage: Transitive verb to attract...

Helping Your Entrepreneur Friend – Take II

Imagine that a friend entrepreneur came to you for help and asked this: “Can you help me tell my company story?” What would you tell your friend about how to do that? I already sent this question a couple of weeks ago. Thank you if you already responded. This is just...

Helping Your Entrepreneur Friend

This week, a bunch of new people joined this list. So, as a welcome activity, here is a thought experiment for you… And if you’ve been reading my emails for a while, this might probably be a fun challenge for you too. Imagine that a friend entrepreneur came to you for...

What Should The Story Say?

Here is a thought experiment for you… Imagine that a friend entrepreneur came to you for help to tell her/his/their company story. What do you think the story would have to say to actually help your friend’s company gain momentum? (If you don’t mind me publishing your...

The Meaning Of Your Opportunity Story

I would argue that telling the story of a clear opportunity is essential for your company to thrive. But what do we mean by opportunity story? A bit of research about the word opportunity itself might help you tell the right opportunity story. If you look up the...