by Guillaume | Dec 12, 2021 | Narrative, Story, Strategy
Your strategic narrative is like a Christmas tree. If you celebrate Christmas, there are probably dozens of ornaments attached to your tree. Each one tells a different story. For instance, the Nutcracker tells the story of Clara’s dream. The ball with the sunset is a...
by Guillaume | Sep 30, 2021 | Movement, Narrative, Story
Stories engage. Narratives mobilize. Loads of workshops will teach you how to engage people. But only one will teach you how to mobilize people. This one: The Strategic Narrative Workshop. Starts on October 12th. Register now. Engage: Transitive verb to attract...
by Guillaume | Sep 4, 2021 | Approach, Business, Story
Imagine that a friend entrepreneur came to you for help and asked this: “Can you help me tell my company story?” What would you tell your friend about how to do that? I already sent this question a couple of weeks ago. Thank you if you already responded. This is just...
by Guillaume | Aug 28, 2021 | Entrepreneurship, Leadership, Story
This week, a bunch of new people joined this list. So, as a welcome activity, here is a thought experiment for you… And if you’ve been reading my emails for a while, this might probably be a fun challenge for you too. Imagine that a friend entrepreneur came to you for...
by Guillaume | Aug 14, 2021 | Entrepreneurship, Story
Here is a thought experiment for you… Imagine that a friend entrepreneur came to you for help to tell her/his/their company story. What do you think the story would have to say to actually help your friend’s company gain momentum? (If you don’t mind me publishing your...
by Guillaume | Aug 10, 2021 | Narrative, Story, Strategy
I would argue that telling the story of a clear opportunity is essential for your company to thrive. But what do we mean by opportunity story? A bit of research about the word opportunity itself might help you tell the right opportunity story. If you look up the...
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