by Guillaume | Feb 15, 2022 | Narrative, Origin Story, Team Alignment
I was very fortunate to be on the Founders & Mentors podcast, hosted by Jared Orr. During our conversation, Jared and I discuss how narratives influence everything. Listen to the episode on Apple Podcast. Listen to the episode on Spotify. A narrative is a frame....
by Guillaume | Sep 17, 2021 | Narrative, Origin Story, Strategy
Traffic is a pain in Seattle. Yesterday reminded me of it. I am lucky enough not to have to drive much anywhere for work. But that’s not the case for my wife. She is a teacher in a school district 15 miles (24 km) from our house. She commutes every day with our two...
by Guillaume | Aug 5, 2021 | Narrative, Origin Story, Strategy
This week, my Strategic Narrative Workshop participants are starting to document and explore their origin story. Curious to know why and how this might help you too? Read on. Your origin story is the written or spoken account of the series of events that explain why...
by Guillaume | Aug 3, 2021 | Narrative, Origin Story, Strategy
You’ve probably heard it before. People will often ask you a simple question that sounds a bit like this: “So, how did you start?”. Or if they haven’t asked it yet, they are probably wondering about it. In any case, what people want to know then is your “origin...
by Guillaume | Apr 22, 2020 | Leadership, Origin Story, Strategy, Uncategorized
In 2001, TOTAL, the biggest energy company in France, had invested $150M+ in building an innovative electronic procurement system that would save ten times that amount by consolidating thousands of suppliers and millions of SKUs (Single Keeping Units) into a single,...
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