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The Question That Sums It Up

by Guillaume | Dec 14, 2021 | Entrepreneurial Leadership, Opportunity Story, Strategy

In 2021, the most influential question on everything I did about the concept of Strategic Narrative was: Why is the world better off as a result of your company’s existence? I stole it from someone, somewhere I don’t remember, so I wouldn’t be...

Shift Role: What Visionary Entrepreneurs Do

by Guillaume | Sep 26, 2021 | Narrative, Opportunity Story, Strategy

Here is something visionary leaders do: instead of making themselves and their company, product, or project the hero of a story, they talk about you. For them, you are the hero. They shift their role from Luke to Yoda. Visionary leaders position themselves as the...

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