You: The Last Marketing Strategy

This is a little message to my entrepreneur friends with beautiful branding and no spine. To build a business, we used to be able to scream loud and clear in the red megaphone of branding, marketing, and storytelling. It didn’t matter if the “song” we sang was almost...

How To Respond With Leadership

Creating alignment happens step by step, one conversation at a time. It can happen faster if, first, you choose to slow down. Remember you always have a choice: jump to solutions, or explore the challenge first. If a meeting looks like it is going to be tense If the...

Are You Optimizing or Transforming?

What is the purpose of your business, optimization or transformation? This is a valid question because optimization and transformation mean two different kinds of strategic narratives. One is not better than the other, but they mean different implications. Optimizing...

Many Stories. One Narrative.

Open a book on business storytelling, and you will be told the tale of the only story you need so you can hook more people to your marketing and sell more stuff. Open another book, and you will learn that there are indeed ten stories you must master to be a great...

Should You Control Your Narrative?

If you don’t define yourself, people will do it for you. And when this happens, it may create problems: Your competition will turn your product or service into a commodity. They’ll say they do the same as you, but better. Influencers will comment on your choices....