by Guillaume | Jun 7, 2022 | Method, Movement
My friend and colleague Rick Torseth wanted to know how I created my latest eBook (Strategic Narrative). So, I answered his question on a zoom call and showed him how, with full radical transparency. This call’s video recording is publicly available here on my Youtube...
by Guillaume | Jan 21, 2022 | Entrepreneurship, Movement, Strategy
Some companies are more attractive than others. Why? They don’t treat people as an audience. They make people participants. How do you do that? Instead of making your company about your product only, make it about an opportunity that benefits everyone. Focus on the...
by Guillaume | Oct 7, 2021 | Leadership, Movement, Narrative
What do you see when you have a great strategic narrative? First, people take action in the right direction. Second, it gets easier for you and your team to sell. You’re making traction. You’re driving adoption. More of the right people want to work with you. More of...
by Guillaume | Sep 30, 2021 | Movement, Narrative, Story
Stories engage. Narratives mobilize. Loads of workshops will teach you how to engage people. But only one will teach you how to mobilize people. This one: The Strategic Narrative Workshop. Starts on October 12th. Register now. Engage: Transitive verb to attract...
by Guillaume | Jul 30, 2021 | Event, Movement, Narrative
One of the main differences between a story and a narrative is this: A story has an audience. A narrative has participants. This difference really matters if your goal is to motivate people to engage in new positive behaviors actively. That difference is powerful. A...
by Guillaume | Jul 26, 2021 | Entrepreneurship, Leadership, Movement
If you’re trying to mobilize people to participate in a new opportunity, remember this: the goal is not to make things all about you and your solution, product, or service. The goal is to make everything about them. If you’re the star of the show, everyone else is a...
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