How I Created My eBook, In Full Transparency

My friend and colleague Rick Torseth wanted to know how I created my latest eBook (Strategic Narrative). So, I answered his question on a zoom call and showed him how, with full radical transparency. This call’s video recording is publicly available here on my Youtube...

Articulation Is Curation

Getting clear about an idea doesn’t happen overnight. You don’t think about something, go to sleep and wake up the next day with a clear way to express yourself. No. Getting clear about an idea happens because you’ve articulated many, many times what it is about....

eBook: Strategic Narrative

This is an email I’ve been longing to send you. Here is Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind It, and Believe In It. I’ve packed this book with invaluable lessons: Why alignment is...

Imagination

As you start this week, keep the power of imagination in mind. Letting imagination influence the outcome of your conversations, interactions, and communications can be a powerful thing. It looks like Einstein said: “Logic will get you from A to B. Imagination will...

Positioning Map

People will place your company on a mental map. And you do the same; we all do the same. We do it for everything: people, places, moments, food, and of course, brands. It’s called positioning. This is how positioning works: you may not keep the mess in your house...

And Now Here Is A Secret

To succeed, get a coach. But if you are a professional athlete, that’s not so much a secret. You’ll probably laugh at me because, for you, it’s not a secret at all. It’s the norm. In sports, all professionals hire a coach. However, if you are a CEO, a founder, or a...