by Guillaume | Jun 7, 2022 | Method, Movement
My friend and colleague Rick Torseth wanted to know how I created my latest eBook (Strategic Narrative). So, I answered his question on a zoom call and showed him how, with full radical transparency. This call’s video recording is publicly available here on my Youtube...
by Guillaume | Apr 26, 2022 | Method
Getting clear about an idea doesn’t happen overnight. You don’t think about something, go to sleep and wake up the next day with a clear way to express yourself. No. Getting clear about an idea happens because you’ve articulated many, many times what it is about....
by Guillaume | Mar 15, 2022 | Method
This is an email I’ve been longing to send you. Here is Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind It, and Believe In It. I’ve packed this book with invaluable lessons: Why alignment is...
by Guillaume | Feb 13, 2022 | Leadership, Method, Narrative
As you start this week, keep the power of imagination in mind. Letting imagination influence the outcome of your conversations, interactions, and communications can be a powerful thing. It looks like Einstein said: “Logic will get you from A to B. Imagination will...
by Guillaume | Jan 15, 2022 | Leadership, Method, Strategy
People will place your company on a mental map. And you do the same; we all do the same. We do it for everything: people, places, moments, food, and of course, brands. It’s called positioning. This is how positioning works: you may not keep the mess in your house...
by Guillaume | Oct 1, 2021 | Business, Leadership, Method
To succeed, get a coach. But if you are a professional athlete, that’s not so much a secret. You’ll probably laugh at me because, for you, it’s not a secret at all. It’s the norm. In sports, all professionals hire a coach. However, if you are a CEO, a founder, or a...
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