by Guillaume | Dec 1, 2022 | Leadership
Many professionals say that they have a mission. Most of the time, they refer to the fact that they’ve developed a mission statement because… in business, you have to have one. So it’s a standard business practice to have a mission, a vision, and values...
by Guillaume | Nov 14, 2022 | Event, Leadership
Don’t lie to yourself. To get in shape, cool new sports clothes will not replace discipline. A new logo will not change how you lead sales calls. A one-day offsite will not fix your team’s long-time alignment problem. The surface level is just the beginning of what it...
by Guillaume | Sep 19, 2022 | Leadership, Strategic Narrative Activation
Dr. Robb Akridge, co-creator of Clarisonic, early pioneer at Sonicare, and one of my legacy clients, didn’t update us much on his work in the last couple of years. Finally, last November, we heard from him when I read that Time magazine awarded his new product,...
by Guillaume | Sep 10, 2022 | Leadership
Every entrepreneur I’ve met secretly wishes they could raise their hand to inspire people to do what they want. Like this: Raise your hand and say: “Buy my product.” The customer buys your product. Raise your hand and say: “Come work with me”. New talent joins your...
by Guillaume | Sep 7, 2022 | Leadership, Narrative
This is a little message to my entrepreneur friends with beautiful branding and no spine. To build a business, we used to be able to scream loud and clear in the red megaphone of branding, marketing, and storytelling. It didn’t matter if the “song” we sang was almost...
by Guillaume | Aug 30, 2022 | Innovation, Leadership
In the 80s, computers didn’t have photo-editing features. So, the Knoll brothers created Photoshop. Fascinated by technology and art, they decided to develop software that eventually caught the attention of Adobe. Photoshop 1.0 was put on the market in February...
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