by Guillaume | Sep 14, 2022 | Leadership Communication
Consider this famous Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.” If that quote is accurate, many business leaders and entrepreneurs don’t seem to understand their businesses very well. How many of them? I don’t...
by Guillaume | May 5, 2022 | Leadership Communication
Today’s post is actually not a post, but a video. How To Speak and Write to Humans:https://youtu.be/kBrCKpSnHVc I’m adding short videos to my Youtube channel on a frequent basis as part of my publication process. I’d love to hear your...
by Guillaume | May 3, 2022 | Entrepreneurship, Leadership Communication
Was there a recipe? Could I hire a scientist? I was happy to try to work with people who would promise that they would somehow “magically” clarify my ideas for me. For a long time, this question was a mystery to me. And I still get it very often as I help business...
by Guillaume | Jan 28, 2022 | Leadership Communication, Narrative
Yes, there is writing involved in the process of building a strategic narrative. But not the writing most of us in business have in mind. Building a strategic narrative is not an act of literature. Instead, it is an act of leadership. In our context, writing is...
by Guillaume | Oct 8, 2021 | Leadership Communication
To make people adopt a new opportunity, show what the world looks like if you succeed. Paint a picture of the change you want everyone to live. Or take a photo of it. Framing your strategic narrative with a “before and after” shows people what it will look like if...
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